SCALE ME UP – Starting My Digital Career 

The implementation of the “SCALE ME UP – Starting My Digital Career” event was motivated by a hobby or interest in something that every individual should have. However, not many people realize that their hobbies or interests can generate passive income. Thus, it is important to create awareness that each individual’s hobbies or interests can be channeled to generate passive income. To achieve this, apart from requiring hard and soft skills, consistency in pursuing a career in the digital world is also needed to make it a sustainable career. Therefore, the Ubaya Faculty of Business and Economics (FBE) Postgraduate Program Leadership Club (LC) held the “SCALE ME UP – Starting My Digital Career” event as a means for students, especially postgraduate students, to hone their soft skills to create a career in the digital field.

This activity was carried out online through the “Zoom” application. Before the event took place, in the evening, all participants were given a module containing event rundown, information regarding short video competition, and a list of rules that participants must obey during the event. This event took place for two days; the first day was presentations by the speakers and the second day was a talk show and the short video competition winner announcement. In more detail, the first day of the event, July 31, 2021, at 11 am was opened by Lusiana Ariesta Antania as the MC and then continued by Dr. Putu Anom Mahadwartha, S.E., M.M. as the Ubaya FBE Dean, who delivered his speech. After that, Ashari Krida, as the head of the organizing committee, also delivered a speech. After the two speeches took place, the main event began with the first material session presented by Dr. Bonnie Soeherman, S.E., M.Ak. entitled “Ikigai and Hobbies” and continued with a question and answer session. Then participants were invited to take a lunch break and come back at 1 pm.

After the break, the event was resumed with a second material session presented by Eva Cahaya Reski, S.M., B.A. entitled “Starting My First Content” and continued with a question and answer session. Then the event continued with the third or final session by Adhicipta Raharja Wirawan, S.E., M.A., Ak., who talked about “Business Strategy for Content Creator” and also continued with a question and answer session. Before ending the first day, the MC invited the participants to ask questions about the short video competition and remind the deadline for video submission.

On August 1, 2021, participants were given the opportunity until 10 am to submit short videos on the given Google drive. The collected videos were then evaluated by the three judges, namely Dr. Putu Anom Mahadwartha, S.E., M.M., Kevin Arie Wianto, S.Ak., and Ashari Krida, S.Ak. to choose the three best videos that deserve to get 1st, 2nd, and 3rd place. The judging process was carried out from 1.30-3 pm. At 1 pm, the event on the second day began and was opened by the MC. Then the MC invited Eva Cahaya Reski, S.M., B.A. as the host of the upcoming talk show to introduce the speaker’s profile.

The talk show invited two speakers, one of whose professions is as a content creator, namely content creators from the Santoon TV YouTube channel and Vernalta, a YouTube channel in animation. This talk show session generally discussed their journey towards professional content creators. In the middle of the talk show, the host held an ice-breaking by asking the two content creators to dialogue according to the animated characters in their respective content. The ice-breaking very entertained participants. Then the talk show session was continued and ended with a question and answer session. Before the talk show session ended, there was a group photo between the speaker and the participants. The host then invited the MC to continue the event. The MC then invited the participants to watch a YouTube video from Santoon TV and Vernlata, The last session of the event was the winner announcement. Before the short video competition winner announcement, the MC asked for some feedback from the participants. Two participants gave positive feedback as they said that the whole series of events was helpful. Then the MC invited Dr. Putu Anom Mahadwartha, S.E., M.M.as one of the judges to announce the winner. Winners were announced via video. After the screening took place, the judges gave their comments regarding the winners’ videos. After that, the videos made by the winners were shown one by one, starting from the videos made by the 1st place winner. The 1st place winner made a video that gave a message that not only women need to take care of their faces, but men also need to do so. Then the 2nd place winner made a cinematic video containing the message that you must maintain your health amid the Covid-19 pandemic. Finally, the 3rd place winner made a video containing tips on wearing clothes to look tall. Each 1st, 2nd, and 3rd place winner received Rp. 500,000, Rp. 300,000, and Rp. 250,000 respectively. At the end of the announcement session, one of the judges, Kevin Arie Wianto, S.Ak. highlighted an additional message to the participants that the event is not to find a winner or loser but more to encourage participants to create content. After the winner announcement session, the event was closed by the MC. The participants were also asked to complete a feedback form via Google, and the results of the form showed a positive response from the participants to this event.